About Us

Carpetland USA of Virginia originated in Roanoke, Virginia in 1989 as a franchise of the national floor covering chain “Carpetland USA, Inc.,” which was founded in 1960. Through a series of acquisitions, the stores became members of a national buying group called “Flooring Alliance, Inc.” In the period of 1997 to 2000, three more locations were added in Christiansburg, Lynchburg, and Martinsville, Virginia. During 2004, a second facility was added in Roanoke, Virginia.

While these five stores have been locally owned and operated since their inception, they have had the advantage of national buying power and support, offering Southwest Virginia the cutting edge of price, selection, service and value for over thirty years.

Podell family

Owner Gene Podell & family


Southwest Virginia got to watch Heather and Mark grow up on camera over the years. Mark is still part of the Carpetland USA family, and has started a new career. Now Heather and the next generation of "Carpetland Kids" will continue the tradition with our family-owned stores. Jocelyn and Joanna love helping their Aunt Heather with the Carpetland commercials.

Mark and Heather

Mark and Heather, the original Carpetland Kids


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Joanna, Heather & Jocelyn


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